Note: Amazon may cancel your deal should stock levels fall below your intended quantity in the seven days preceding the deal. If you’re a multi-channel seller, we strongly recommend investing in inventory management software to synchronize your inventory across your sales channels – avoiding the reputational damage from overselling and under-delivering. Maximize the success of your deal by ensuring that you have enough stock to fulfill all orders. Clicking Advanced Edit enables you to set the price, quantity, schedule, and variations before clicking Submit. To create your deal, go to the Deal Dashboard, click Create, and select your item. Ensure that your Amazon listing is properly optimized with high-quality photos, descriptive content, and informative reviews to encourage conversions. Ensuring that your deal cannot be found elsewhereīonus tip: It’s important to remember that once clicking on the deal, customers are taken to your product page.Prime Day Deals will be more expensive but generate more sales) Choosing a week for your offer to run that balances customer demand and the cost of listing a Lightning Deal (e.g.Increasing the exclusivity of your deal by selecting a time-frame of between 4 and 12 hours, and not repeating the same deals regularly.Offering an attractive discount of at least 20% off, compliant with Amazon’s pricing policies.Improve the desirability of your deal by: The primary outcome of your Lightning Deal is sales, which necessitates an enticing offer encouraging shoppers to convert. If you don’t have the capacity to handle an influx of orders, outsource your fulfillment to FBA or an SFP fulfillment provider who can handle your sales volume. Important consideration: you must be able to fulfill all of the orders generated by this deal. SFP is recommended for multi-channel Amazon sellers of all sizes, and single-channel Amazon sellers with low order volumes, slow-moving stock, or heavy items. Seller Fulfilled Prime is an alternative Prime fulfillment option, where you fulfill orders either in-house using your own operations, or using an outsourced SFP fulfillment provider. FBA is an effective fulfillment solution for single-channel Amazon sellers with high order volumes and profit margins. FBA requires you to ship products to Amazon’s fulfillment centers, for Amazon to pick and ship orders to customers. FBAįulfillment by Amazon is Amazon’s end-to-end fulfillment service. Lightning Deals are only available for products that are Prime-eligible in all regions. Not be restricted, offensive, embarrassing, or inappropriate.Have a minimum 3-star rating, from ratings compliant with the customer product reviews policies.Be listed as new, with as many variations as possible.The product you want featured in the Lightning Deal must also be eligible. You can improve your Amazon feedback rating by providing exemplary customer service through quick responses, on-time deliveries, and fast product replacements. Receive a minimum of five seller ratings per month and.Be a Professional Seller with an Amazon sales history.Make yourself eligibleįirst, you have to be eligible to offer deals on Amazon. To set up a Lightning Deal on Amazon, follow these eight tips to ensure that your deal is approved by Amazon and successful with customers. Overall, Lightning Deals are a smart addition to your Amazon sales strategy – and, they’re straightforward to set up. Lightning Deals can also boost your organic search result ranking due to increased clicks, sales, and customer reviews. Lightning Deals are a great way to move excess stock, slow-moving products, and out-of-season items – making way for your next product lines and reducing your FBA fees. Lightning Deals are displayed to all Amazon visitors, exposing you to new customers who may not have found you via the organic search results. Lightning Deals are a cost-effective way to advertise your products and increase sales – especially during peak periods such as the holidays and Amazon Prime Day. This boosted visibility generates more brand awareness, listing clicks, and customer sales. Lightning Deals are promoted throughout and are emailed to signed up deal-hunters. As an Amazon seller, you benefit from: Increased visibility Why set up a Lightning DealĪmazon Lightning Deals are great for customers and online retailers alike. Lightning Deals appear on the Amazon Deals page (also known as the Gold Box) and throughout the website, for between 4 and 12 hours. What is a Lightning DealĪmazon Lightning Deals are promotional offers that run for a limited amount of time. This guide explains how to set up a Lightning Deal for optimum exposure, success, and return on investment. Amazon is the top destination for product inspiration, and Amazon Lightning Deals are the perfect way to create that inspiration and win sales before your competitors.
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